If you think that Smorz are made of chocolate, marshmallow, and graham crackers, you’re wrong. This marketing campaign focused on the popular campfire snack called S’mores which consisted of a single toasted marshmallow and piece of a chocolate bar placed between two graham crackers.Īlthough S’mores are traditionally eaten warm, Kellogg’s attempted to recreate this taste in a crunchy graham cereal covered in rich chocolatey coating with marshmallows. When Smorz were first released in 2003 by Kellogg’s, the first tagline was “Bring the S’mores experience home to your breakfast table”. Bring the S’mores Experience Home to Your Breakfast Table The tagline for the commercial was “Get some Smorz… indoors” which enticed viewers to try this new Kellogg’s product.ĥ.
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In this dramatized TV commercial from 2003, Kellogg’s contrasts the hassle of making a traditional campfire S’mores with the ease of pouring a bowl of Smorz breakfast cereal. Smorz is also available online at retailers such as Amazon and Walmart. Smorz Cereal Was Reintroduced in 2015Ībout two years after Kellogg’s discontinued the breakfast cereal, Smorz was reintroduced to grocery store shelves in December 2015.Īt least until the time of this writing, Smorz cereal is available to buy at most large grocery stores in the United States. While most grocery stores cleared their shelves of the cereal, you could still find boxes of Smorz at discount and second-hand grocery stores if you were lucky. Discontinued 10 Years Later in 2013Īfter a decade of success, Kellogg’s discontinued Smorz in 2013. Based on the traditional campfire S’mores, this sugary breakfast cereal consists of rich chocolatey graham pieces with marshmallows. Smorz cereal was first released in 2003 by Kellogg’s.
Here are 8 interesting facts about Smorz that you probably don’t know. Well, that’s were Kellogg’s Smorz cereal comes into the pictures. What’s better for breakfast than classic campfire S’mores? But unless you’re camping in the woods, it’d be quite hard to build yourself a S’mores in the morning.
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