Apple came in second with 15.6% share, while Xiaomi came in third narrowing the gap at 13.8% share. Samsung held the top spot with 21.8% share and healthy growth in all regions except Europe. All other regions, except Canada, saw low-to-mid single digit declines.ĭespite the challenging environment, vendor positioning was not altered much during 2Q22. Asia/Pacific (excluding Japan and China) (APeJC), which accounts for nearly half of all shipments worldwide, also declined 2.2% in 2Q22. However, from a volume standpoint, CEE only accounts for 6% of global shipments, so the biggest draw down on global volumes came from China, which declined 14.3% year over year.
the Apple ecosystem including your Mac computer, iPad, and Apple Watch. We continue to believe that any reduction today is not demand that is lost, but simply pushed forward."įrom a regional standpoint, the largest second quarter decline was in Central and Eastern Europe (CEE), as expected, with a 36.5% year-over-year drop as the war in Ukraine continues to hamper the region. Since its the most popular brand of mobile phone, iPhone deals are very easy. Although we do expect demand to start picking up in some regions towards the end of the year, the outlook for the 2022 smartphone market will definitely be revised down a few points.
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OEMs have cut back orders for the rest of the year with Chinese vendors making the biggest cuts as their largest market continues to struggle. Apple requires your Apple ID password to download apps to your iPhone. "While supply improved as capacity and production was ramped up, roaring inflation and economic uncertainty has seriously dampened consumer spending and increased inventory across all regions. "What started out as a supply-constrained industry earlier this year has turned into a demand-constrained market," said Nabila Popal research director with IDC's Worldwide Tracker team. This marks the fourth consecutive quarter of decline for the smartphone market as shipments fell to 286.0 million units in the quarter, about 3.5% lower than forecast. 1 day ago &0183 &32 Apple’s privacy changes sent shockwaves through the app and mobile industry when it was rolled out, impacting the performance ranking of iOS and Android. NEEDHAM, Mass., Aug– Worldwide smartphone shipments declined 8.7% year over year in the second quarter of 2022 (2Q22), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. Smartphone Shipments Decline for the Fourth Consecutive Quarter with 8.7% Drop in 2Q22 Shipments Amidst Global Uncertainty and Softening Demand, According to IDC
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